Q1 2025
Mobile Checkout Redesign
Improved completion rate by simplifying the checkout information architecture.
Lead Product DesignerProduct trio + 2 engineersFigmaMazeAmplitude
Problem
Mobile users dropped during payment and address entry.
Outcome
Checkout completion improved by 18%.
Context
This project addressed the highest-friction mobile flow in the product. We focused on reducing cognitive load while preserving user confidence.
18% improvement in checkout completion
Process
- Audited event funnels and session recordings to identify drop-off moments.
- Ran five moderated usability sessions on the existing flow.
- Prototyped and tested two checkout structures before shipping.
Outcome
The released design reduced average checkout time and improved completion rate by 18% across the first month.
Reflection
The largest impact came from content clarity and progressive disclosure, not from adding new interface elements.