Q3 2024
Analytics Dashboard Unification
Consolidated fragmented reporting into one dashboard for product and operations teams.
Senior Product DesignerDesign, PM, data analyst, 3 engineersFigmaLookerHotjar
Problem
Stakeholders relied on disconnected reports that were hard to trust.
Outcome
Weekly reporting prep dropped from 4 hours to 45 minutes.
Context
Multiple teams were stitching data from different sources, creating decision latency and inconsistency.
From 4 hours to 45 minutes of weekly reporting prep
Process
- Mapped stakeholder decisions to identify core metrics.
- Created a hierarchy model to separate overview health metrics from deep dives.
- Iterated quickly with engineering on feasible chart components.
Outcome
The unified dashboard became the default source for weekly decision meetings and reduced reporting overhead significantly.
Reflection
Shared metric definitions matter as much as visual consistency in analytics products.